Blog
Practical guides for service businesses and small companies that want a website that brings in clients. No tech jargon.
· 4 min read
How much does a website cost? What really drives the price
Two quotes for "a website" can be wildly different. Here's what moves the price up or down, so you can compare proposals and avoid overpaying or underpaying.
Read article →· 4 min read
How to prepare your content before starting a website project
What delays a website most isn't design or code: it's the content. A practical guide to having your copy, photos and details ready before you start.
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Local SEO: how to show up on Google when people search in your city
A practical local SEO guide for service businesses: Google Business Profile, reviews, your website and the common mistakes that keep you off the map.
Read article →· 3 min read
Mobile-first design: why your website should be built for phones first
Most of your clients visit from their phone. What mobile-first design means, how it differs from "responsive", and how to check your site in five minutes.
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Redesign your website or start over: how to decide
Your site looks dated, but is a refresh enough or should you rebuild it? Warning signs, key questions and how not to lose what you've earned on Google.
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Website maintenance: what your site needs after launch
A website isn't "set and forget". What maintenance includes, what happens if you skip it and how to tell how much your site needs.
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Website speed: how a slow site loses you clients
Every second of load time counts. Why speed affects your sales and your Google ranking, how to measure it for free and what actually makes it better.
Read article →· 4 min read
What a homepage that turns visitors into clients needs
Your homepage has a few seconds to convince. These are the building blocks a service business homepage can't skip, in order.
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Why your service business needs its own website (not just social media)
Instagram and Facebook help, but they aren't enough. Here's what your own website gives you that social media can't, and when it's time to take the step.
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WordPress vs. a custom website: which is right for your business?
WordPress, Shopify or a custom build. The real pros and cons of each option, without the fanboyism, so you can choose based on your business.
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